Popular Abercrombie and Fitch

Abercrombie and Fitch is a brand that is different in a social en cultural point of view.

The fifth paragraph attracted my attention the most. It says that people get inspired when you wear something of Abercrombie and Fitch. The success of the brand caused that the clothes have become an expression of social status.A&F is also not just a store. The brand is a culture on his own. They differentiate from other stores in many ways: when you enter an A&F store loud music and the typical perfume comes to you and the sales assistants, all looking like models, are dancing. Because there aren’t many stores in the world, there are always long queues to enter the shop. At the entrance girls can also have a photograph with one of the male models, which you don’t see in other clothing stores.

In conclusion I can say that I think Abercrombie and Fitch is a good example of socio cultural branding. This article confirms that and many teenagers would do that too.

Thaïsa Van Haesebroeck

http://www.prlog.org/10640369-popular-abercrombie-and-fitch.html