Martini, the foremost name in Italian winemaking, announces its return to broadcast television in the US after 25 years. The brand returns to television to make a lasting impression for the celebratory holiday season.
Filmed on location in Rome, the new television advertisement depicts the essence of Martini, featuring a stylish Italian woman carrying a golden bouquet of balloons, individually delivering the balloons to each guest at the terrazzo, while reinforcing the legendary and iconic Martini image by delivering much more: the sense of joy everyone wants to be a part of.
Celio Romanach, Brand Managing Director of Martini, says, since its inception, Martini has been known for its outstanding advertising campaigns. Because of that, it has evolved into a marketing icon symbolizing fine Italian taste and culture.
Martini has gained a reputation for capturing the essence of the times in its advertisements. With memorable jingles and seductive TV spots, Martini represents surprising and evocative moments everyone would like to be a part of.
Wouter Bouman
Link to advertisement: http://www.youtube.com/watch?v=jNbZfw_tACM
Link to article: http://www.prnewswire.com/news-releases/martini-advertising-returns-to-us-television-after-25-year-hiatus-110212174.html
Link to article: http://www.prnewswire.com/news-releases/martini-advertising-returns-to-us-television-after-25-year-hiatus-110212174.html
strangely enough, the famous martini advertisements with George Clooney were never broadcast in the United States, only in Europe
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