Import stop due to brand image

Ramon van Gennip the holder of the license to distribute Lonsdale clothing in Belgium will stop it’s distribution. What began as successful business of one of the best known brands in the world of boxing with a turnover of around 1.2 million euro in Belgium, is going to end. Van Gennip is fed up being associated with racism and fascism, due to the news and media growing association of the brand with Neo-Nazis and right-wing groups, mainly in Belgium, Netherlands and Germany. His Dutch colleague importer Ronald Krijger is not giving up despite of the problems, but will sit with an advertisement agency and try to bring back the original image of the brand, while continue selling.

http://www.fromeuropewithlove.net/belgian_importer_drops_lonsdale.htm

Hristov.D