Substituting a brand name in our daily language now days is just a common thing. Hearing ‘can I have a Coke?’ or ‘ if you want to know this, just ‘google’ it’ has become a part of our life. Being a brand, this means big success and power as well as awareness.
As a powerful brand, being able to adapt to a new culture is a huge step forward to success on the local market. Understanding culture has therefore become very important for companies and brands.
Very often we see brands doing well un their home country, but failing when they need to adapt to local cultures and traditions. For example Wall Mart having huge success in theUS
As a powerful brand, being able to adapt to a new culture is a huge step forward to success on the local market. Understanding culture has therefore become very important for companies and brands.
Very often we see brands doing well un their home country, but failing when they need to adapt to local cultures and traditions. For example Wall Mart having huge success in the
On the other side we have the influence of those brands to our culture. Fashion brands are the best example for culture influence. They tell us how to dress, what is acceptable to wear and what isn’t, how to shape our values and norms even sometimes our culture. But not only fashion brands influence our life, Apple and Google for example, can be seen as being revolutionary in the way we work online. It seems logical for brands to want to be a part in our culture aiming, for further success.
But before you can set a culture, you should be able to adapt to it.
But before you can set a culture, you should be able to adapt to it.
Hristov D.
http://m-cause.com/brands-and-culture-symbiotic/
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