Developing a cultural brand doesn’t happen by itself. Therefore you need people in your company: management. For these people the article shows some general rules to market a cultural brand.First of all the management needs to understand the actual culture. This is not the same as the vision you have as a company, as many managers think. You have to follow up what consumers want and what they expect of a product. They are the ones who make your brand.
Secondly you have to develop a culture you respect. This will make it easier for you and your management team to work on the project.
After that it’s important you identify the personality on your team that represents your company and the brand. This is what we call your personal brand and will be your target market.
The last thing you need is people to accomplish your plans. Recruiting the right people is important. They need to understand perfectly which way you want to go.
Secondly you have to develop a culture you respect. This will make it easier for you and your management team to work on the project.
After that it’s important you identify the personality on your team that represents your company and the brand. This is what we call your personal brand and will be your target market.
The last thing you need is people to accomplish your plans. Recruiting the right people is important. They need to understand perfectly which way you want to go.
If you respected these general rules and have a team that succeeds to transform your plans into reality, you will have your own successful cultural brand on the market.
Thaïsa Van Haesebroeckhttp://hireeducated.wordpress.com/2008/10/07/how-to-market-your-culture-brand/
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